Lucas Camolese

A third‑generation farmer in São Paulo, Lucas Camolese runs a highly automated operation producing corn, soybeans, and specialized peanut seed varieties in partnership with Embrapa. His farm blends precision GPS, 12 remotely controlled pivots, and a fully integrated ERP with farm‑wide connectivity—while preserving 20% native forest. Lucas is determined to challenge media narratives that portray farmers as environmental ‘villains,’ highlighting Brazil’s stringent preservation rules and the stewardship of his operation. He’s preparing to enter the EU export market for peanuts, leveraging new processing capacity and cold storage to diversify revenue.